Photo Caption: Showing off the LOWA Amplux’s full length, grippy rubber sole

We may be 100, but we’ve never felt younger. With a century of shoemaking experience, we know a thing or two about making premium footwear for the mountain athlete.

What keeps us energized, besides breathing in the fresh mountain air, is our obsessive focus on quality, fit and innovation – and now, we are pumped to introduce our new All Terrain Running (ATR) category of trail runners.

From our minimalist Citux to the do-it-all Amplux to the Fortux for long runs & ultras, the ATR collection is designed to excel on demanding terrain while delivering LOWA’s acclaimed quality, fit and durability.

LOWA ATR Technology includes:

• A super grippy, full length rubber LOWA TRAC Sole that provides traction as you’re moving on steep terrain.
• Abrasion resistant Reptex Sport uppers to keep your feet protected from scree, and prolong the longevity of your shoe.
• Carbon-reinforced Rebound Plate to gives you energy return at every step.
• DYNEVA midsole provides excellent cushioning so you can keep going mile after mile.
• Heel Stabilizer wraps around the rear of the foot to give multi-directional stability – a key for running on tricky terrain.

Use code ULTRASIGNUP10 off any pair of LOWA ATR shoes and begin elevating your trail running experience with LOWA. This discount code is not eligible for any other LOWA product purchases.

⬆️ We all fight our own demons, I guess.

❗Black Friday Deals Have Arrived: Time to restock your gear closet! Dive into our exclusive offers, from 25% off Darn Tough Socks to an extra 25% off clearance items, 25% off Ultimate Direction and save up to $200 on Garmin Watches. There’s something for every runner! Shop Now.

⛷️ Winter season is the perfect opportunity to lean into cross-training. Find out how cross training can benefit you and how to start thinking about it.

🏞️ It’s easy to find yourself setting ultradistance goals or planning your next epic mountain run. But there’s also so much to appreciate in the daily close-to-home runs.

🚑 The cold dark days of winter are also the harbingers or sickness. Keep your body moving, running has been demonstrated to help keep your immune system strong.

➡️ Here’s what we’re reading, watching, and listening to this week.